We worked with the Wyoming Office of Tourism (WOT) to evaluate tourism assets in Bighorn, Hot Springs, and Washakie counties. The goal was to generate community-informed recommendations in an effort to increase consensus between stakeholders, diversify the economy, and support the community and state of Wyoming at large. This was a two-part project, including a strategic plan and a business plan evaluation that culminated in a presentation to WOT, key stakeholders, and members of the county’s communities.
The strategic plan followed a three-phase process. In Phase One, we reviewed existing tourism materials, digital visitor information, asset visibility, promotional gaps, and county background, demographics, and economic data. These insights informed the problem statement, objectives hierarchy, and the structured list of potential tourism assets (lodging, outdoor recreation, activities and attractions, cultural and historical areas, unique events, and food). Phase Two focused on field investigation and stakeholder interviews. We interviewed tourism chambers, local officials, business owners, recreation partners, cultural directors, and tourism councils, creating strong community connections. We also visited sites across the six asset categories to assess their tourism potential. In Phase Three, we analyzed the research, interviews, and field findings. From this data, we developed targeted recommendations aligned with three major goals: increase economic impact, expand outdoor recreation, and ensure essential visitor services year-round. Each goal was organized by asset category and supported with suggested work plans and performance measures. The plan provided a clear roadmap for strengthening tourism diversification and visitor readiness in partnership with community input.
The business plan followed a two phase structure. In Phase One, we reviewed WOT’s mission, vision, values, and organizational assets. This review informed a comprehensive SWOT analysis. In addition, we analyzed visitor and resident demographics, travel trends, regional needs, and created a financial evaluation oftourism readiness. Our findings clarified where investment could most effectively support economic growth. In Phase Two, we developed communication strategies, work plans, and performance measurements to guide implementation. The resulting business plan highlighted the counties’ strong cultural assets and outdoor recreation offerings, providing WOT with a financially grounded and operationally feasible path to strengthen tourism for long-term economic vitality.